Join the club! According to industry experts, 40% of those over 21 are craft beer drinkers. More and more in that group are considering themselves to be beer enthusiasts. While some simply want to experience artisan beer, others are in search of what makes a truly great beer. With at home beer kits, many are experimenting themselves, adding unique ingredients like lavender or rosemary to their barley and hops. While wine has grapes, varietals, and winemaking regions, modern beer culture is developing its own unique areas of study. From amber to red to brown, colors, ingredients and beer making methods all have an impact on flavor, smell, and experience.