What Is the Target Market for Food Trucks?

Before you park your food truck and serve your first meal, you need a business plan. The blueprint tells you where, when, and how you’ll serve food. The business plan should also include your biggest ally: a target audience

It’s estimated that 50% of small businesses fail in the first five years, and food trucks are no exception. The increasingly competitive market means vendors have more hurdles than ever to operate a successful business. Here are the top five challenges food truck owners face and how to overcome them

Austin, Texas, has something for everyone, including nature lovers, art fans, romantics, and even the foodies. If you plan on visiting the city anytime soon, here are Truckster’s favorite things in Austin that you should give a try

Portland, Oregon has a rich food scene that serves dishes from cultures around the globe. You can find original Asian, Italian, and other cuisines just like grandma makes them. Traditional favorites with modern twists are also popular

What’s Portland famous for? A lot! But because we don’t want to overwhelm you, we are going to limit our list to the city’s most famous attractions

Most visitors have no idea what keeping Austin weird means. We’ll try to explain it and why keeping the “weird” alive is important

Portland is famous for many things: food, sights, sounds, and more. It’s a wonderful city with a unique environment that’s responsible for molding some of our most beloved celebrities. That’s right! Some of your favorite celebrities are from Portland

Truckster is partnering with community members to build the #ServeTheIndustry movement. The movement’s mission is to aid the disrupted and displaced service industry community, starting here with local food trucks serving the Denver Metro area. We are pairing essential industry workers in need of a fresh, hot, meal with food trucks struggling to generate revenue, supported by funding from individuals and communities who are willing to give. Click Here to Give Now!

It all started on Saturday night March 21, when a group of neighbors got together and purchased meals from The Bamboo Skewer food truck to feed workers at their local King Soopers. Their generosity fed over 70 meals at two Denver Metro King Soopers locations. “After hearing my friend Mark’s story (owner of The Bamboo Skewer), I knew I needed to find a way to help” says Tim Fielding, who came up with the idea. “Listening to the small businesses who are watching years of hard work evaporate overnight just crushes me. Pair that with all of the workers who have been thrust into an essential role in the health and wellness of our communities like the grocery store workers stocking shelves, checking people out, and delivering food, I wanted to help out any way I could. This way we can help serve the people serving our communities while supporting small businesses.”

Connor Hollowell, Co-Founder of Truckster said, “When Tim and Mark reached out to us, it just felt like it was the answer we had been waiting for. So many of our trucks are reaching out to us in a panic. Nearly all, if not all, of their events are cancelled and they are looking for somewhere to go.”

Truckster is hosting a page on our website where the public can purchase a meal from a participating food truck (or multiple meals if they are willing and can afford it). With the help of sponsors like Tim and Kelly Fielding from Axe & Timber and in coordination with the grocers themselves, Truckster will then schedule food trucks to serve meals to the workers at local grocery store locations. The trucks will be individually packaging the food and serving in small groups, in order to comply with the Stay at Home Public Health Order issued on Monday

The Stay-at-Home order, announced on March 23rd by Mayor Michael B. Hancock, has the city of Denver on edge. Denver is one of the hardest hit counties in Colorado. As of Tuesday March 24th, Colorado had 912 confirmed COVID-19 cases, 176 of which were in Denver County. In an effort to reverse the trend, the order went into effect on March 24th and continues through April 10th.

We are all committed to flattening the curve, but how to know which parts of our daily lives we can safely continue? Also with a $999 fine for non-compliance, it’s important to know what’s permitted and what isn’t

Austin is famous for its barbecue, but the city has far more to offer foodies than beautifully grilled meat. Whether you are hankering for Italian, Mediterranean, Asian, or anything else, you can find it here. You’ll find some of these options in a restaurant, others right on your street from the back of a food cart